General intenet experience
Mr. Sherwood’s consulting and expert
witness engagements have included producing expert reports that
examine the business and economic aspects of disputes surrounding
the design, development, and deployment of various types of
software. These engagements have included examining and opining on
software such as search engine, video compression, website,
enterprise level, premium financing, web portals, wireless
installation and shrink wrap software programs.
As a part
of a certain engagement, Mr. Sherwood examined and opined on search
engine software and comparative search techniques such as Google,
Yahoo, Infoseek and Verity. This examination included customer
analysis of search engine function ecommerce economics from keyword
purchasing techniques including the importance of enterprise
information portals using information taxonomies to specific search
functions such as “Typo”, “Freetext”, “Contains”, “Near”, “Equals”
or proprietary algorithms that search for search term relevancy.
In a
particular engagement, Mr. Sherwood made an extensive presentation
to two judges, opposing counsel and opposing experts with
cross-examination on search engine use which included the business
economics of search engine functionality and optimization. This
included a primer on “search techniques” and the importance of
relevant document retrieval and actual measurement of the
effectiveness of a search engine and its ability to find items and
report the items back to the user in a relevant and timely manner.
This presentation included a comparison between search engines that
search and retrieve websites and search engines that search
individual websites or servers for documents or other specific user
relevant items.
In a
particular engagement for a major search engine portal company, Mr.
Sherwood wrote a comprehensive expert report. The report examined
advertising techniques, pricing, automated search techniques,
consumer preferences and the commercial successes and failures of
Internet businesses over a seven year period. He testified at a jury
trial on search engine methodologies, on the historical growth and
techniques surrounding the search engine industry and on issues
relating to Secondary Considerations in a pay per click patent
dispute.
Mr. Sherwood’s personal business
experience includes using search optimization techniques and he was
an earlier adopter and purchaser of search terms
(“pay-for-performance” or “pay-per-click”) relevant to website
usage, designing the appropriate search engine language listing and
comparing various results from the search listing position
placements. Mr. Sherwood designed, developed and provided seminars
on this subject to executives from more than 50 different companies
for the American Management Association.
In addition, he has:
· Conceived, designed
and developed an electronic commerce system using Cybercash for
tracking software sales at multiple websites with secure servers for
credit card acceptance and confidential administrative reporting
system for secure sales transaction reporting to individual
electronic dealers. This includes knowledge of the complete
financial transaction from card insertion, authentication,
authorization, batching, clearing, chargebacks and tests for
fraudulent use.
· Consulted with several
new venture start-up Internet technology based companies in business
plan development, venture capital acquisition, graphic design
considerations, file upload/download transmission issues, graphic
browser compatibility, subscriber agreements, including Grapevine
Interactive, Inc. and Weddings.com which were interactive subscriber
based ad model sites with viral marketing of products. Consulted
with company founders on the development and introduction of an
award winning meta-search engine technology company in competition
with Yahoo and Alta Vista.
· Reviewed, benchmarked
and compared ISP policies, pricing and support for installation,
storage, download files for ISPs located in California, Florida,
Kansas, Missouri, Massachusetts, Virginia and Georgia.
· Conceived and managed
(1) the development of extensive Java scripted interactive Internet
based software sales commerce websites, (2) the development of
proprietary video files with embedded video readers and
decompression algorithms located on websites and downloaded for
individual use.
· Managed several
Internet software development contracts including a contract
selected for special funding by the Kansas Technology Enterprise
Corporation, an organization dedicated to funding high technology
development projects in Kansas.
· Reviewed, benchmarked
and compared a wide variety of web administrative reporting systems,
web design software including FrontPage, Hotdog, Animation,
PaintShop Pro, and web reporting statistics including page views,
hits, download files, graphics, paint files, banners, domain names
and browsers.
|