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Competitive
Intelligence Data Collection and
Analysis
Engagement
Objective.
Company
web site impact analysis:
Procedure.
Analyze
web site statistics, design, marketing direction and determine:
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Page
views, visitor patterns, traffic sources.
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Keyword
usage and comparison with primary keywords at competitor’s web
sites.
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Profiles
of primary businesses that are linked to Company web site.
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Profiles
of primary businesses that are linked to Company competitor’s web
site.
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Analysis
of company impact of click-through conversion ratios from key web
pages.
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Profile
the Company impact of the most popular visitor exit page.
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Clickstream
analysis of the typical visitor path and time at each page.
Fee:
$3,000-$12,000
depends on size of site and ease of access.
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